The short version: Ideas are my bread and butter. My first goal is always new, more-creative-than-ever ideas. Innovation + fun play. That's what every new toy should be. Pure and simple.
The details: I'm a veteran designer, illustrator, showroom builder and brand/style guide creator for companies like Crayola, Disney, NBC Universal, Hasbro, Toys R' Us, Mattel, MEGA, Jakks Pacific and more. I have extensive experience with product development, and experience from China to LA to Phillly, in all aspects of hard and soft lines toy development.