Cozy Craftworks
Brand Creation, Product, Packaging & Marketing
Strategy for Chenille Craft Kits Program
Cozy Craftworks is a soft crafts brand I developed to bring chenille craft stems — one of the most satisfying, endlessly versatile materials in the arts and crafts aisle — to adult and teen makers. This format plus a relaxing, short-completion-time craft process is meant to bring “me time” to crafters struggling to find a low-effort solution.
I designed the brand around the idea that crafting with your hands shouldn't stop after childhood, and you shouldn’t need prior expertise or expensive tools - only your enthusiasm and a pair of scissors. The result is a warm, cozy, approachable line that combines the trend-forward, sophisticated, builder-crafter DNA with approachable keepsake product formats, complete with full-video instructional content that makes even beginners feel like they’re in an expert-led class with friends.
I built Cozy Craftworks™ chenille craft kits with a trend-validated focus on “crafts as therapy” and stress relief via low-effort, creative “me” time.
This brand is currently achieving top-of-class marks on consumer satisfaction product ratings, and has achieved successful, replenish-able retail placement around the world - in four countries and rising.
Tutorial Example Video (click to play)
Social Media Content Videos (click to play)
