Yay Hooray!™
Brand Creation & Product, Packaging and Content Design for Wooden Toys and Games
Tasked with the exploration of an mass-market line of wooden toys, games and learning toys for small children - but make it better! - Yay Hooray!™ was born.
I led a team to create the brand positioning, style guide, product lines, packaging architecture, marketing and strategy, retailer presentations and more. This brand ranges from seasonal giftable offerings to club-channel gardening kits to a three-year-strong placement in Walmart for the Christmas season.
This brand is particularly close to my heart, and I loved creating a brand with strong core values.
Yay Hooray!™ was created to bring more magic to everyday play, through affordable, high-quality learning toys and games, with convertible, longer-lasting play patterns, and cheerful, cherishable colors, icons and keepsake packaging.
Development placed in multiple retailers for Easter, spring/summer, garden/outdoor, club channel, and holiday. Placement has been repeated 3+ years running in major retailer seasonal programs to excellent sell-through.
