Sprout TV
NBC UNIVERSAL
Product Expansion and Ideation Project for Childrens’ Progamming Network
Sprout TV Sprout (originally PBS Kids Sprout is a cable television network division of NBC Universal that’s dedicated to preschool children ages 2-5 and their families. I was brought onto the team as a product development consult and then ideator, designer, advisor and more. I worked with a amazingly talented team - from young-child development specialists to technology experts for tablet tech - to help define their CPG playbook and shape the product, packaging, marketing and communications look and feel.
I had the joy of getting to craft the Sprout Playbook for all consumer goods - governing core values, product application, voice, play patterns and more.
Plus, ideation and concepts for where the toys and kids products could go for the Chica Show and Sprout Kids were a freelance project made in heaven!
