Seedling.

Brand, Packaging and Product Design and Reimagining for beloved kids boutique brand

We partnered with Australia/New Zealand-based beloved boutique kids crafts and toys brand Seedling to bring this high-profile brand to a larger audience.

I led the brand reimagining for mass market launch worldwide, placing in stores in the US, UK and EU.

With my team’s rapid-design protocol and solid legacy foundation work, I took the time to identify the most critical pillars of Seedling to build the correctly-positioned new set of toys and crafts: craveable, frustration-free, charming, giftable, and unique in the retail landscape.

This honored the legacy of the brand, and elevated it to a wider audience of consumers.