Seedling.
Brand, Packaging and Product Design and Reimagining for beloved kids boutique brand
We partnered with Australia/New Zealand-based beloved boutique kids crafts and toys brand Seedling to bring this high-profile brand to a larger audience.
I led the brand, packaging and product line reimagining for mass market launch worldwide, placing in stores in the US, UK and EU and winning a Toy Insider award.
With my team’s rapid-design protocol and a solid legacy of brand foundation, I took the time to identify the most critical pillars of Seedling to build evolved positioning and product for this beloved toys and crafts brand: craveable, frustration-free, charming, giftable, and unique in the retail landscape.
This honored the legacy of the brand, and elevated it to a wider audience of consumers.
